How to read the table. "Not listed" means we did not find the item on the vendor's own pricing, product, security or help pages when we checked on 24 October 2026. It is not a claim that the feature does not exist. Sources are listed at the end of this page.
Where Wati is stronger
Wati is a strong fit when WhatsApp is the main channel for marketing and sales.
- WhatsApp API onboarding. Plans include Official WhatsApp API setup with no setup fee, plus help with blue tick verification. Source: Wati pricing.
- Campaign and ad tools. Growth includes 15,000 broadcasts a month and Click-to-WhatsApp ad lead capture. Pro adds unlimited broadcasts, CTWA source tags and click tracking. Source: Wati pricing.
- Commerce on WhatsApp. WhatsApp Catalog, Shopify abandoned-cart and order templates, and a Shopify add-on at $4.99 a month. Source: Wati pricing.
- WhatsApp calling in the inbox. Wati's omnichannel inbox includes WhatsApp Business Calling alongside messages. Source: Wati pricing.
Pricing compared
ReplyCX prices plans by monthly conversation volume. Starter is $79 a month for 2,000 conversations and up to 3 agents, Growth is $199 for 7,500 conversations and adds live chat handoff, Pro is $499 for 20,000 conversations and adds AI Studio, and Enterprise is custom. Annual billing lowers the first three to $65.83, $165.83 and $415.83 a month. Every plan starts with a 14-day free trial, and Meta's WhatsApp Business API message fees are billed separately. Source: ReplyCX pricing.
Wati charges a plan fee plus per-message fees from its rate card, which vary for marketing, utility and authentication messages. Billed annually, Growth is $59 a month with 3 users and no option to add more, Pro is $119 a month with 5 users plus $39 for each extra user, and Business is custom with 5 users plus $89 for each extra user. Plans include 1,000, 2,000 and 5,000 automation triggers a month, and extra triggers can be bought. Extra WhatsApp numbers cost $29 a month, and Astra AI agents are priced separately. Wati offers a 7-day free trial. Source: Wati pricing.
When to choose each
Choose Wati if
- Your customers mainly reach you on WhatsApp and you grow through broadcasts and Click-to-WhatsApp ads.
- You run a Shopify store and want abandoned-cart and order messages on WhatsApp.
- You want WhatsApp API setup handled for you with no setup fee.
Choose ReplyCX if
- Your team supports customers on email, SMS and web chat as well as WhatsApp and Instagram.
- You want AI answers included in your plan rather than bought as an add-on.
- You need tickets with SLA rules, or HIPAA and on-premise options.
Frequently asked questions
Is ReplyCX better than Wati?
ReplyCX is the better fit for support teams that need AI answers included in the plan, ticketing, and email alongside WhatsApp. Wati is the better fit for WhatsApp-first marketing teams that run broadcasts and Click-to-WhatsApp ads.
What is the difference between ReplyCX and Wati?
Wati is a WhatsApp-first engagement platform with broadcasts, ad tools and commerce features, priced per plan plus per message. ReplyCX is a multichannel support platform with a chatbot builder, AI Studio, live chat and ticketing, priced by conversation volume.
Which is cheaper, ReplyCX or Wati?
Wati has the lower entry price at $59 a month billed annually, plus message fees. ReplyCX starts at $79 a month, or $65.83 billed annually, with Meta's WhatsApp fees billed separately. Wati's AI agents cost extra, while ReplyCX includes AI Studio from the Pro plan.
Can ReplyCX replace Wati?
ReplyCX can replace Wati for WhatsApp chatbots, live chat, template messages and outbound campaigns, and its Sync button imports your existing Meta templates. ReplyCX does not list TikTok or Click-to-WhatsApp ad tools, so ad-led teams may keep Wati for that work.
Who should choose Wati instead of ReplyCX?
Teams whose customers live on WhatsApp and who grow mainly through broadcasts, Click-to-WhatsApp ads and Shopify flows should choose Wati, especially if they want WhatsApp API setup handled for them with no setup fee.
Sources
Checked on 24 October 2026. Plans and prices change, so confirm current details on each vendor's site before you buy.
Wati
ReplyCX
- ReplyCX pricing
- ReplyCX security and compliance
- ReplyCX communication channels
- ReplyCX Help Center overview
- ReplyCX Help: AI Studio retraining
- ReplyCX Help: ticketing automation and SLA triggers
- ReplyCX Help: customer portal for ticketing
- ReplyCX Help: connecting the WhatsApp Business API from Meta
More comparisons
See how ReplyCX compares with other tools, or go back to the ReplyCX homepage.